From 3x ROAS to 9.6x ROAS in Just 30 Days
Tifton is a modern clothing brand that blends confident, minimalistic, and luxury-inspired fashion. Focused on delivering premium-quality apparel, the brand caters to a growing audience of style-conscious shoppers. With a strong foundation and product-market fit, Tifton was ready to scale but lacked the performance systems needed to reach the next level.
Average ROAS
With peaks hitting 13.49x on best-performing campaigns.
Revenue
Generated directly from Meta ads in 30 days.
With ₹7.6L in Sales. Every rupee turned into profit with lean ad spend.
Avg CPA
Significantly reduced from over ₹300+.
The Company
Founded to provide timeless yet trend-forward clothing, Tifton has quickly carved its space as a go-to choice for premium apparel. Their designs are known for balancing simplicity with sophistication, resonating strongly with urban professionals and younger audiences seeking quality and style.
While the brand had the right positioning, their growth was capped due to inconsistent results from advertising efforts. Without the right funnel structure and optimization, sales plateaued even though demand for the product was strong.
The Challenge
Before partnering with Kdigital, Tifton’s ad performance lacked strategic depth. Campaigns were broad and untargeted, with Meta’s powerful audience tools underutilized. This resulted in wasted impressions, higher acquisition costs, and low-quality traffic that rarely converted. The absence of structured retargeting meant potential customers who visited the website but didn’t buy were never re-engaged, leaving revenue untapped.
On the CRO side, the website wasn’t fully optimized to convert incoming traffic. Product pages lacked persuasive elements such as urgency triggers, clear CTAs, and seamless mobile-first design. Even when the right audience was reached, friction in the shopping journey prevented many from completing their purchase, creating a bottleneck in scaling growth.
The Solution
Kdigital completely restructured Tifton’s performance marketing system. We introduced a tiered funnel across prospecting, retargeting, and re-engagement, ensuring spend was allocated efficiently across the buyer journey. Creative testing became a core focus, we rolled out new hooks, lifestyle-driven visuals, and offer angles that highlighted Tifton’s premium positioning.
On the CRO side, product pages were revamped with reviews, trust signals, and scarcity triggers like low-stock alerts. Mobile-first tweaks improved checkout flow. Retention strategies like retargeting warm audiences and abandoned carts ensured no opportunity was lost.
The Results
In just 30 days, Tifton transformed its growth trajectory. With ₹84,361 in ad spend, the brand generated ₹7,69,043 in tracked revenue, achieving an average ROAS of 9.12x, with peaks as high as 13.49x. Cost per purchase dropped from ₹300+ to just ₹197, unlocking profitable scaling.
These results didn’t just bring immediate revenue, they also established a predictable and repeatable system for growth. With optimized creatives, structured campaigns, and CRO enhancements, Tifton now operates with a performance engine capable of driving sustainable long-term scaling.