Ripped Tag: Achieving 250% Growth with a 5.7X ROAS in Just 30 Days!
Rippedtag is a trailblazing clothing brand known for its trendy, high-quality apparel designed for the modern consumer. The brand focuses on combining style and affordability to cater to a wide audience, setting a benchmark in the competitive fashion industry.
Conversion rate increased from 0.7%
Achieve impressive Return on Ad Spend (ROAS) within just 30 days!
Revenue growth with proper optimization of campaigns
The Company
Ripped Tag is an innovative clothing brand celebrated for its stylish and high-quality apparel that perfectly blends fashion with affordability. Catering to modern consumers, Rippedtag strives to create a seamless shopping experience, appealing to a wide range of fashion enthusiasts.
Ripped Tag is a contemporary casual wear brand dedicated to elevating your style and igniting a vibrant atmosphere.
The Challenge
Despite a strong product lineup, Rippedtag struggled to scale its revenue and achieve satisfactory returns on its advertising investment. The campaigns suffered from unengaging creatives that failed to captivate the audience, and the website presented a suboptimal shopping experience, contributing to high bounce rates and poor conversions.
These inefficiencies, coupled with limited audience segmentation and ineffective ad placements, resulted in a low conversion rate of 0.7%, high customer acquisition costs, and a failure to maximize revenue potential. Addressing these pain points required a comprehensive overhaul of the brand’s marketing strategy.
The Solution
Ripped Tag has partnered with Kdigital to enhance its digital presence.
To tackle the challenges, we implemented a performance-driven approach by revamping the ad creatives to align with Rippedtag’s brand identity, ensuring they effectively engaged and converted the target audience. The website was optimized to enhance navigation, improve loading speeds, and streamline the checkout process, creating a more seamless user experience. Advanced audience segmentation was employed to precisely target high-intent shoppers based on their behaviors and preferences. Additionally, ad placements and budget allocations were continuously monitored and refined to maximize campaign efficiency and drive optimal results.
The Results
The partnership between Kdigital and Ripped Tag yielded impressive results in a short time.
Within 30 days, Rippedtag experienced a remarkable 5.7X ROAS, translating to a 250% increase in revenue.
The conversion rate soared from 0.7% to +2.5%, showcasing the impact of a more intuitive website and data-driven targeting. The results not only improved short-term profitability but also positioned Rippedtag for sustained growth in a competitive market.